Overview

Our partner is a premium direct-to-consumer brand that set out to disrupt a high-ticket consumer product category. We partnered with them to launch from zero and rapidly scale into a multi-million-dollar run rate business.

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Challenges

• Launching from zero baseline revenue in a competitive category.
• Selling high-priced products ($5K+) online to an audience unfamiliar with the brand.
• Navigating strict compliance and brand restrictions on creative.
• Scaling operations and customer experience while handling sudden growth.

Key strategic questions:

• How do we acquire customers profitably at scale?
• What channels can provide both reach and trust to a new brand?
• How do we maximize conversion rates on a premium-priced DTC product?

Strategy

A data-driven, full-funnel digital strategy focused on always-on performance marketing combined with influencer whitelisting to drive awareness, traffic, and conversions at scale.

What We Implemented

• Creative Overhaul & Testing: Built a compliant, high-volume creative pipeline leveraging pre-approved brand assets while running rapid A/B tests on messaging, visuals, and offers.
• Influencer & Partner Whitelisting: Activated large creators and partner channels to run paid ads through trusted identities, generating virality and record-breaking engagement at scale.
• Conversion Optimization: Simplified the buying journey by replacing complex configurators with transparent product pages, integrating financing options, and bundling high-value offers.
• Analytics & Optimization: Deployed advanced tracking (server-side, multi-platform attribution) and real-time performance monitoring to scale campaigns aggressively while maintaining target CPA and ROAS.
• Retention & Lifecycle Marketing: Implemented email and SMS flows that drove $137K+ in sales in just two weeks, maximizing the lifetime value of the surge in new customers.

Results

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• Scaled from $0 to +$800,000/month in revenue in just 3 months.
• Generated over 300 million impressions through creator and partner amplification.
• Achieved daily revenue highs of $88,700 during peak campaigns.
• Improved conversion rate 5–10x by simplifying purchase flows.
• Reduced cost per click to as low as $0.04 on top-performing content.
• Captured 950+ qualified leads in a single day with high-value offers.
• Delivered 20:1 ROAS efficiency at the campaign level during viral events.

Overall impact: Within 90 days, our partner became one of the fastest-scaling brands in their category, achieving global sales across North America, Europe, and Asia with sustainable unit economics.

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