Alongside world-class companies
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IMPRESSIONS
Medium of Growth
Meta AdsIterative angle, creative & audience testing to drive high-quality traffic that converts into loyal ambassadors. Tightly integrated creative strategy, creative analysis and continuous best-practice account structure based on millions in adspend-dollars.
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Google & PPC AdvertisingShopping-centered frameworks paired with continuous testing to deep-dive into consumer intents & capture demand. Higher quality search traffic, less reliance on branded search and higher Marketing Efficiency Ratio.
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Email & SMS MarketingHypersegmented email infrastructure with intense customer journey-focused architecture paired with converting campaign-designs & targeting. Highly personalized customer journey roadmaps and strategy allow for more sends, contributing more revenue to your store.
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TikTok AdvertisingA creative-first approach that specializes in letting the product sell itself, instead of blending in with the masses. UGC, trend spotting, fast iteration and utilizing TikTok Shop is crucial for success.
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Marketing StrategyBusiness intelligence-focused product, creative, angle & consumer-variable testing that enables data-driven decision making. We build around Enterprise Value, CAC/LTV and profitability across channels.
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UGC & Performance CreativeLeveraging real user experiences to craft compelling ads that enables cold audiences to envision themselves as loong-standing brand ambassadors. Authentic creators, who are passionate about your products produce more scalable assets.
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Our Process
#1. DTC Fundamentals
Processes built around CAC/LTV, cohorts and contribution margin instead of platform-metrics.
#2. Modular Marketing Dept.
We operate as a modular marketing department, helping you run effective acquistion & retention strategy across your DTC-funnel.
#3. Using Best-In-Class Tools
Building Enterprise Value through strategic & tactical tech-stack implementations across Business Intelligence, AI and exceptional Tracking/Analytics.
#4. Your Marketing Team
We don't have a service provider-mindset, but operate like an internal marketing department.
We align on North-Star Metrics together, and optimize them according to your business model.
We align on North-Star Metrics together, and optimize them according to your business model.
What is a DTC Growth Partner?
Integrated.
Our strategy, approach and team operate from a fundamental understanding of your business fundamentals, and the KPIs you optimize against for long-term value.
Pro-active.
We proactively, and actively recommend impactful implementations that will improve your acquisition & retention strategies.
Transparency and communication.
We're not afraid of telling you the facts straight-up, and you'll never have to worry about checking in the corners.
We tell you everything straight up, so we can solve problems together.
We tell you everything straight up, so we can solve problems together.
Grow with experts.
Our team of specialists has decades of DTC-experience, over $100,000,000 in attributed adspend and focus exclusively on scaling DTC-companies like yours.
Meet the Founder
Nicklas Larsen
Age:
25
Occupation:
Fractional CMO
Status
Online
Location:
Shopify Dashboard
Background:
Falling in love with ecommerce at a young age, becoming the youngest chairman of the largest European DTC-conference (eTail) by 24, Nicklas has personally managed adspend in excess of $23m.
Experience:
Starting his first Shopify store at 14. selling his first store at 17, Nicklas worked as a Fractional CMO to multi-7 figure brands for 4 years before founding Larsen Digital.
He now leads a team of DTC experts specialized on high-impact cross-channel DTC acquisition &
retention, maximizing Enterprise Value for a portfolio consisting of +$80m in annual revenue.
Our Philosophy
At Larsen Digital, we don’t approach things like an agency.
First of all, most agencies scale on the volume of clients and leverage a 4-to-1, 5-to-1 or even 10-to-1 client/employee ratio.
We scale by picking the right horses, and only helping them win championships! Our team of experts, and our processes are built around the philosophy of a marketing department, not an agency.
Agencies
5x
Clients to employees
Larsen Digital
2x
Employees to Client